PHD-i3 is a business unit inside PHD Canada dedicated to Intelligence, Insight, and Information:

Intelligence: Trend spotting, forecasting, competitive intelligence, and media futures
Insight: Pioneering consumer and media research
Information: Evaluation and effectiveness, media mix modeling, and econometrics

PHD-i3 offers a range of research options to guide and inform better marketing and communications decisions. i3 brings together all available media industry resources and pioneers proprietary analytics as required. Under the expert leadership of industry leaders, Rob Young and Wendy Lambie, PHD-i3 represents the deepest media research facility in Canada.