"It is the individual manager, not the firm, that makes the difference"

There are a few key factors to having knowledgeable and motivated staff that we've gleaned from David Maister's renowned research in High Achievement Culture*. Empowerment, coaching and high standards are three key factors that are embedded in our culture at PHD. Maister teaches that these elements are fundamental in ensuring the quality of output for a customer service organization.

We invest in training and development beyond standard media skills through an ongoing program called Passport to Innovation (PTI). PTI is administered by training professionals and covers management areas from coaching to brainstorming techniques to personality typing. It is management training with a clear focus on creativity and innovation.

We take a pioneering approach to developing the skills of our people and empower them to take a pioneering approach to our clients' business.

The Pioneering spirit runs through our entire staff and is vital to attracting and retaining high quality professionals who are passionate about our clients.

* "Practice What You Preach" - Free Press, 2001

Meet the PHD Team: