The creation of OPera formalizes the evolution of consolidated negotiating techniques first pioneered by PHD in Canada. OPera is a joint negotiating consortium representing the interests of Omnicom's two global media networks, PHD and OMD, with the objective of providing all of our clients with the full benefit of Omnicom scale.

The OPera consortium represents the largest media buying operation in Canada. As a result, PHD is in the strongest position to deliver the best possible results for all of our clients including price, flexibility, programming, preferred sponsorship and promotional status and unparalleled ability to design and execute integrated, multi-platform partnerships.

PHD individual client buying remains within the main agency, providing the optimum structure for maximum media value plus the brand focus and the responsiveness of having buyers and planners operating side by side.