Management People

Fred Forster Fred Forster
President and Chief Pioneer, Fred is passionate
about most aspects of the communication world.
He is currently engaged in changing how we
traditionally think about the media agency's role
in the marketing process.
Alain Desmoriers Alain Desormiers
The Managing Pioneer at Touché-PHD in
Montreal, Alain is pre-eminent among media
mavens in la belle province. Pioneering is
second nature to Alain who grew Touché from
start-up to be among the most respected media
operations in Quebec in a matter of years.
Fred Auchterlonie Fred Auchterlonie
The "other Fred" looks after all aspects of Client
relations at PHD in Toronto. Currently chair of
PMB, he is actively pioneering the development
of ETNA as a major strategic breakthrough for
PHD clients in Canada.
Cam Reston Cam Reston
The Chief Financial Pioneer at PHD, Cam makes
sure that all the pieces are in the right place so
that our clients can sleep well at night. Cam is
actively blazing a trail to introduce advanced
technologies to improve the industry's media
buying process.

The Pioneering
spirit runs through
our entire staff